Which of the following is NOT a responsibility of editors towards authors?

Creating marketing strategies for the journal is not typically considered a responsibility of editors towards authors. The primary role of an editor is to ensure the integrity and quality of the publication process, which includes establishing clear authorship criteria to ensure rightful attribution of work, protecting the confidentiality of authors’ submissions to maintain trust and integrity in the publication process, and treating all authors fairly and objectively to uphold ethical standards in scientific publishing.

While marketing strategies are important for a journal's visibility and readership, they do not fall within the direct responsibilities of editors in relation to the authors of submitted manuscripts. Instead, editors focus on managing the peer review process, making publication decisions, and supporting the authors in navigating the publication process.